Founded and directed by Julie Leopold Alf and a group of art-loving investors, the Enter Art Fair It is consolidating itself more and more as one of the most promising international fairs in the art market and the most important in the Scandinavia region.
As one of the few art fairs that managed to carry out in time, safely and efficiently, its physical edition in 2020 without being previously canceled, the Enter Art Fair opened its doors in August of last year as the world's first art fair after the Covid-19 pandemic broke out.
In its first edition held in a record time of 6 months in 2019, comprising 30 high-level Scandinavian and international galleries in a huge tent in Refshaleøen, the fair creates a historic landmark by overcoming some challenges of the contemporary art scene.
With dozens of participating international galleries and receiving 14.000 visitors in the four days of its last edition, the Enter Art Fair it shows what it came from and expands more and more quickly and efficiently with each new edition. Since its debut, the fair has impacted the global art market.
Now in its third edition, the fair remains an event of the highest quality and reputation, as well as a resilient and innovative fair that is internationally recognized in the art industry.
Its avant-garde and bold proposal aims to revolutionize the approach with the contemporary artistic ecosystem. Its 3rd edition takes place in person in the city of Copenhagen between August 26 and 29, 2021 and will feature more than 60 galleries and 250 local and international artists.
Headquartered in Copenhagen, one of the most innovative cities in the world and geographically a gateway to the rest of the Nordic region, Enter Art Fair provides a progressive and experimental space, remaining interesting and relevant in the global art scene.
While maintaining a high artistic and professional level, the Enter Art Fair it also aims for a warm and familiar atmosphere in the urban and natural environment of 'Tunnelfabrikken'.
Visitors will be able to observe and acquire works by emerging and established artists, in addition to discovering and discovering a mix of renowned galleries with more established artists and emerging new galleries, with up to 4 years of existence in the market, where the public can discover new and emerging artists.
One of the fair's biggest highlights is the Enter Virtual Fair in partnership with Artland, an immersive 3D experience that provides a virtual version of the fair in person throughout the year. It can be accessed at all times, undergoing constant updates as new exhibits from the participating galleries' exhibition spaces become available.
The 2021 edition of Enter Art Fair it has a select curatorial committee, responsible for selecting the participating galleries, whose function is to guarantee high-quality exhibitors from renowned contemporary art galleries, also putting forward emerging and avant-garde ones. In addition to the search for a variety of works from different media such as sculptures, paintings, photography, video art, performance art, among others.
The committee has consecrated members, such as the director and founder Julie Alf, the committee chair and art adviser Kirsten Eggers, the director of the gallery Von Bartha Stefan von Bartha, the art collectors Martin Nielsen e Steen Bakmann e Caroline Bøge Art Adviser owner of 2112.
A Enter Art Fair it also proposes an artistic program of lectures, films, installations and performances with free access to the public. The Art Program of the previous edition (2020) revolved around the theme 'Thinking Feelings – A Space of Intimacy', curated by the Italian Irene Campolmi.
Nordic and worldwide artists were invited to explore issues of identity and individuality in a pandemic and technological context. One of the highlights was Canadian artist Miles Greenberg with his 'Embrace', a performance and installation.
The 2021 Art Program has not yet been released, but tickets are already on sale.
“It is our mission to mark Copenhagen as a new art center on the global map. We will make Copenhagen an important destination for art and an annual must-see for art audiences. In addition to the annual fair and the innovative virtual art fair, we will be present holding sponsor and collector events throughout the year in Denmark and internationally,” commented Julie Leopold Alf on future prospects for Enter Art Fair.
Focused on the success of exhibitors, the Enter Art Fair, strategically leverages its strength and attention to generating business and sales for galleries and their artists. For this, they promote events for collectors and partners throughout the year, through the virtual fair and involving art partners and other influencers from the art world.
Its innovative, conscious and humanized philosophy believes in achieving its goals by engaging the agents involved with lightness and collectivity. "We're not doing this for fun – but we need to have fun while doing it.” We chose not to work with partners who do not share this attitude. This is expressed by being 'The World's Happiest Art Fair', commented Julie Leopold Alf on the philosophy of Enter Art Fair.
This transpired in a striking and humanized moment at the Enter Arte Fair, where after the opening day, Danish and international gallery owners jumped into the Copenhagen canals to optimistically celebrate a great start and cool off in the summer heat. Even as the event matures, it is important and special that the atmosphere remains familiar and informal. Of course, always maintaining excellence.
A Enter Art Fair it is bold and revolutionary from the curatorial proposal of each edition, as in the free program and attraction of the public profile, to the way to connect with sponsors and partners.
Expecting to attract more international visitors in 2021 than last year, and in the wake of standing out as an important player in the international art market, the fair continues to shine.
With bold and visionary perspectives, the Enter Art Fair has the mission of, within 5 years, to position the city of Copenhagen as an innovative art center on the global map of the contemporary artistic sphere, making the city an important destination for art and a 'must-see roadmap' in the annual calendar of artistic events.
In addition to the annual fair and the innovative virtual art fair, Enter is present holding events with sponsors and collectors throughout the year in Denmark, and intends to travel to other cities and internationally, starting with the Nordic countries.
A Enter Art Fair it is a modern fair with an urban and futuristic atmosphere and this amalgamation provides a unique and exquisite experience to the public.